Win-Back Sequence — 4 Emails
A four-email sequence for lapsed customers, built in your ESP against a segment definition and outlines you approve.
Pick your production tier
The tier changes how the work is produced and how fast it arrives — never the acceptance criteria it must meet.
| Feature | Express | Studio |
|---|---|---|
| Price | $525 | $1,050 |
| Delivery | Delivered in 72 hours | Delivered in 7 business days |
| Production method | AI-drafted, senior-verified | Human-produced, AI-accelerated |
| Judged against your approved criteria | Included | Included |
| Defect fixes free | Included | Included |
| Same quality bar | Included | Included |
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Not sure it fits?
Ask a question about this service — we answer by email.
What’s included
- Lapsed-segment definition you approve
- Copy and design for four emails
- Imagery you supply or commercially-licensed stock, with source and license documented at delivery
- Built in your ESP
- Triggers and exit rules configured
- Verified test sends
Acceptance criteria
The exact checklist your delivery is judged against
You approve these criteria at order time, and disputes are judged only against them. If a criterion is missed, we fix it free. If it matters to you and it isn’t on this list, don’t order until it is.
- 1Sequence targets the approved lapsed-customer segment
- 2Four emails built in your ESP matching the approved outlines
- 3Exit rules remove customers who purchase mid-sequence
- 4Clean render in Gmail, Outlook, and mobile preview
- 5Every link resolves and carries UTM tags
- 6Unsubscribe link present in every email
- 7Every image is supplied by you or covered by a documented commercial license, with source and license listed at delivery, and no recognizable face appears without a model release
What a delivery looks like
Representative, anonymized samples of the deliverable format — shown so you know the shape of what arrives, not to claim past results.
Lapsed-customer sequence — sample
A four-email sequence outline: a re-introduction email, a what's-new email, an offer email, and a last-word email, with the lapsed-segment definition stated up front and exit rules noted beside the flow diagram. Shows the segment-first format you approve before the build.
Segment definition and exit rules — sample
The definition document a sequence is built against: the lapsed threshold, the exclusions, and the rule that removes anyone who purchases mid-sequence, alongside the ESP screenshots showing each configured. Illustrates how the configuration criteria are evidenced at delivery.
The VerSwift guarantee
Meets the written acceptance criteria you approve at order — or we redo it free with a different specialist.
Read the full guarantee →How the work gets done — no fine print
AI drafts the work. A named senior specialist reviews it and signs off on every deliverable.
We never hide it, because it’s the whole point: the AI gives you speed, and the specialist’s sign-off gives you certainty. Nothing ships until a vetted human puts their name on it.
Common questions
What do you need from me to start?
At order time you pick your ESP, whether we use your lapsed-customer segment or define one with you, and whether to include an offer. The four emails are judged against the approved segment definition and outlines, with exit rules that remove customers who purchase mid-sequence. Send your brand assets as well — logo, fonts, colors, and any photography you want used. Imagery is a choice you make at order time: supply your own photos, have us source commercially-licensed free stock, or skip photography. When we source it, the license and the source of every image are documented with the delivery. One limit worth knowing before you order: a free stock license covers the photographer's copyright, not the likeness of the person in the shot, so we do not publish a recognizable face in an ad or asset without a model release. Faces need released or paid stock, which sits outside the base price and is quoted as a change order before anything is bought.
What happens if the delivery misses the spec?
Meets the written acceptance criteria you approve at order — or we redo it free with a different specialist. If the redone delivery still fails the approved criteria, you get your money back. The standard isn't opinion — it's the written checklist both of us agreed to before a dollar changed hands.
How do revisions work?
If the delivery misses a criterion you approved, that's a defect — we fix it at no charge, as many times as it takes to meet the checklist. If you want something that wasn't in the criteria, that's new scope: we quote it as a paid change order, and nothing is billed until you approve it.
Express or Studio — which should I pick?
Express is AI-drafted and senior-verified: AI produces the draft against your approved criteria, and a named senior specialist reviews, corrects, and signs off before delivery — choose it when the deadline is the constraint. Studio is human-produced and AI-accelerated: a senior specialist leads production end to end, with more discovery and more rounds of iteration — choose it when depth is the constraint. The criteria, the sign-off, and the guarantee are identical on both.
Win-Back Sequence — 4 Emails
Reserve a founding slot now — we confirm scope with you before anything is charged.