Luma Dental Studio
A nine-asset ad creative grid — three concepts across three platform-ready formats — for a fictional dental studio.
Nine assets: three concepts, three formats each
Each asset below is shown at its true platform aspect ratio; the labeled dimensions are the exact pixel sizes the pack exports at. Concepts are deliberately separate creative directions, not three recolours of one layout, so the client can test which angle earns the click. Every crop is set per format, so the subject survives the square, the story and the banner.
Calm Clinical
Airy and premium. A dental mirror held in soft focus against a pale blue-green room, run full bleed with a teal-white scrim that opens over the bokeh and closes under a serif headline. Aimed at the patient who avoids the chair out of anxiety.
Warm Family
Human and tactile. Three bamboo toothbrushes in a stone cup on warm wood in golden light — three brushes read as a household with nobody in frame — under a cream scrim carrying rounded heavy type in terracotta.
Bold Offer
Loud and graphic. A tight crop of dental instruments desaturated and flooded to a deep-teal duotone, so the steel survives as cold highlights, then broken by the diagonal amber band that knocks out the oversized numerals. Built to stop the scroll on a single clear offer.
Copy variants
Two headline and primary-text pairs per concept, written inside the platform-recommended limits (headlines under 40 characters, primary text under 125 characters before truncation). Counts are measured from the copy itself, and the pair marked on artworkis the one locked up in that concept’s three assets.
| Concept | Headline (limit 40) | Primary text (limit 125) |
|---|---|---|
| 01 Calm Clinicalon artwork | Dentistry, minus the dread. 27/40 characters | Gentle, modern care from a team that explains everything before it happens. Evening and Saturday appointments available. 120/125 characters |
| 01 Calm Clinical | Calm visits. Clear pricing. 27/40 characters | Transparent pricing before any work begins, and a dentist who walks you through every option. New patients welcome. 115/125 characters |
| 02 Warm Familyon artwork | Little teeth, big smiles. 25/40 characters | Book the whole family in one visit. Kid-friendly rooms, gentle hygienists, and a prize wall your little ones will love. 119/125 characters |
| 02 Warm Family | One visit for the whole crew. 29/40 characters | One appointment, four smiles. Family block scheduling means everyone is seen back to back on a single afternoon. 112/125 characters |
| 03 Bold Offeron artwork | Exam, X-rays, and full consult. 31/40 characters | Your first exam, X-rays, and consultation for an illustrative $99. Same-week openings and no hidden fees. 105/125 characters |
| 03 Bold Offer | $99 exam for new patients. 26/40 characters | New patients: exam, X-rays, and a full consult in one visit. Illustrative $99 offer for a fictional studio. 107/125 characters |
Luma Dental Studio is a fictional brand. The $99 offer and all copy are illustrative content created for this demonstration; a real pack also ships platform-ready exports and editable source files.
Image credits and licensing
Each photograph is used under the Unsplash License, which permits commercial use and does not require attribution. We credit the photographers anyway:
- Concept 01·Katarzyna Zygnerska·a dental mirror held in soft focus against a pale blue-green treatment room
- Concept 02·Sara Groblechner·three bamboo toothbrushes in a stone cup on a warm wood surface in golden light
- Concept 03·Ozkan Guner·a close crop of stainless dental instruments on a white surface
No identifiable face appears in any of the nine assets, and that is deliberate. A free-stock license covers the photographer’s copyright in the picture, not a subject’s likeness rights, so a recognisable face in a published ad needs a released image.
On a real order, every image ships with its source and license recorded in the delivery notes, alongside the exports and editable source files.
Ad Creative Pack — 9 Assets · Express
$750
Delivered in 72 hours
This is the real, fixed price for this exact outcome — not an estimate, not a “starting at.”
Acceptance criteria
The checklist this sample was built against
Every criterion below is part of a real order for this outcome, and every one is checked before it is signed off — but a demonstration page can only show you some of them, so we have marked which is which.
Demonstrated on this page
You can see the evidence for these right here, without taking our word for it.
- Nine assets at the exact pixel dimensions
- Three visually distinct concepts as approved
- Copy variants within platform character limits
Verified when your order ships
These are checked against the delivered work — a deploy on your domain, a test send that lands, an export file, a scan or a score — so a sample page cannot prove them.
- Brand colors and logo applied per your kit
- Exports under platform file-size limits
- Editable source files included
- Every image is supplied by you or covered by a documented commercial license, with source and license listed at delivery, and no recognizable face appears without a model release
Demonstration project for a fictional business. Luma Dental Studio isn’t a real company, and this isn’t a past client result — it’s a real deliverable, built by our real process, to show exactly what an order for Ad Creative Pack — 9 Assets arrives as.
AI-drafted, senior-reviewed and signed off — the same process your order gets.