Stonebridge Fitness
A five-email welcome sequence for a fictional fitness studio.
Stonebridge Fitness
Group training gym · fictional demonstration brand
The deliverable: all five emails of the welcome sequence, rendered exactly as reviewed before the build, with the strategy note and the trigger logic for each send.
Sequence strategy
- The job
- Turn a 14-day intro-pass signup into a booked, attending, paying member by day 14.
- Who receives it
- New intro-pass signups from the website and front desk. Mostly beginners or returners after a long break; the main emotion to manage is intimidation, not motivation.
- Cadence
- Days 0, 2, 4, 7, and 10 after signup, all sends at 7:00 am local.
- Exit rules
- Anyone who purchases a membership exits the sequence immediately and enters member onboarding. Anyone who books a class skips email 2 if it has not sent yet.
- Voice
- Direct, warm, zero gym-bro. Short sentences. One job per email, one button per email.
Subject
Your intro pass is active. Here is how to start.
Preview text
Book your first class in about 60 seconds.
Stonebridge
Fitness
Day 0 · Pass active
Your 14 days start now
Hi {{first_name}},
Your 14-day intro pass at Stonebridge is live as of right now. It includes unlimited group classes, one free coaching session, and full access to the open floor.
The only thing that matters today is booking your first class. Not the perfect class. Just the first one. Every session on the schedule is beginner-safe, and every coach knows you are new before you walk in.
stonebridgefitness.example/book?utm_source=email&utm_medium=welcome&utm_campaign=welcome_1
P.S. Doors open 15 minutes before every class. Come early, say you are new, and we will walk you through the space.
Stonebridge Fitness · 214 Granite Ave, Maple Falls, TN 37000
You are receiving this because you claimed an intro pass at Stonebridge Fitness.
Unsubscribe · Manage preferences
Subject
What your first week could look like
Preview text
Three visits. That is the whole goal.
Stonebridge
Fitness
Hi {{first_name}},
People who make it to three sessions in their first week are the ones we still see a year later. So that is the target: three visits before Sunday. Here is the combination we recommend to every new member:
Your first-week template
- Visit 1: Foundations, our teaching class. Every movement explained from zero.
- Visit 2: Conditioning, 45 minutes, work at your own pace next to people doing the same.
- Visit 3: Mobility, the one everyone skips and then wishes they had not. Easiest hour of the week.
stonebridgefitness.example/schedule?utm_source=email&utm_medium=welcome&utm_campaign=welcome_2
Classes run every hour from 5:30 am to 7:30 pm, so the template fits around any shift.
Stonebridge Fitness · 214 Granite Ave, Maple Falls, TN 37000
You are receiving this because you claimed an intro pass at Stonebridge Fitness.
Unsubscribe · Manage preferences
Subject
Meet the coaches who will actually know your name
Preview text
Every class here is coach-led. Here is who runs the floor.
Stonebridge
Fitness
Hi {{first_name}},
Every class at Stonebridge is coach-led, which means someone is watching your form, adjusting your weights, and learning your name from the first session. The three coaching roles you will meet first:
On the floor this week
- Head strength coach: runs Foundations, our teaching class, and spends it on the basics — bracing, hinging, and where the bar should actually sit.
- Conditioning lead: builds every workout in three intensity tiers, so the person next to you might be working at half your pace or double it, on purpose.
- Mobility and recovery coach: if something feels tight or cranky, that class is where it gets sorted, along with what to do about it between sessions.
stonebridgefitness.example/coaching-intro?utm_source=email&utm_medium=welcome&utm_campaign=welcome_3
The free 30-minute coaching session is part of your pass. Use it to get a plan built around you.
Stonebridge Fitness · 214 Granite Ave, Maple Falls, TN 37000
You are receiving this because you claimed an intro pass at Stonebridge Fitness.
Unsubscribe · Manage preferences
Subject
The only habit that matters in month one
Preview text
Consistency beats intensity. Every single time.
Stonebridge
Fitness
Hi {{first_name}},
One week in, here is the most useful thing we have learned from years of new members: the ones who transform are never the ones who go hardest. They are the ones who show up on a schedule.
So this week, pick your times and lock them in like meetings. Same three slots, same days. Sore is normal in week two; scale down, do not skip. Every single workout we run can be scaled to where you are that day, and your coach will do it for you if you just ask.
stonebridgefitness.example/book?utm_source=email&utm_medium=welcome&utm_campaign=welcome_4
Put them in your phone calendar too. Future you shows up for appointments.
Stonebridge Fitness · 214 Granite Ave, Maple Falls, TN 37000
You are receiving this because you claimed an intro pass at Stonebridge Fitness.
Unsubscribe · Manage preferences
Subject
Your intro pass ends Friday. Here are your options.
Preview text
Two memberships, no contracts, and your rate locks in.
Stonebridge
Fitness
Day 10 · Final week
Pass ends Friday
Hi {{first_name}},
Your 14-day pass wraps up this Friday, so here is everything, plainly.
The two memberships
- Unlimited: $149 a month (illustrative). Every class, open floor, monthly coaching check-in.
- Flex 8: $99 a month (illustrative). Eight classes a month plus open floor access.
- Both are month to month. No contract, no joining fee this month, and your rate stays locked for as long as you stay a member.
stonebridgefitness.example/join?utm_source=email&utm_medium=welcome&utm_campaign=welcome_5
If now is not the time, no hard feelings: your pass simply expires Friday and drop-in classes stay available anytime.
Stonebridge Fitness · 214 Granite Ave, Maple Falls, TN 37000
You are receiving this because you claimed an intro pass at Stonebridge Fitness.
Unsubscribe · Manage preferences
How this ships in a real order
- · The sequence is built inside your ESP (Mailchimp, Klaviyo, HubSpot, ConvertKit, or another) with the trigger and skip logic shown above configured and verified end to end.
- · Every email is render-tested in Gmail, Outlook, and mobile preview, and a live test send lands in your inbox before anything goes live.
- · Every link carries the UTM tags shown under each button, so the sequence reports cleanly in your analytics from day one.
- · Stonebridge Fitness is a fictional demonstration brand. Coaching roles are described generically and no real individuals are referenced; membership prices and offers are illustrative.
Image credits and licensing
The header photograph is used under the Unsplash License, which permits commercial use and does not require attribution. We credit the photographer anyway:
- Emails 1, 3 and 5·Ambitious Studio / Rick Barrett·a rack of black hex dumbbells on dark gym flooring, shot from above in low, moody light
No identifiable face appears in the photograph, and that is deliberate. A free-stock license covers the photographer’s copyright in the picture, not a subject’s likeness rights, so a recognisable face in a published email needs a released image. Every band is also cropped clear of the equipment manufacturer’s mark, for the same reason in trademark form.
On a real order, every image ships with its source and license recorded in the delivery notes, alongside the built sequence.
Welcome Sequence — 5 Emails · Express
$750
Delivered in 72 hours
This is the real, fixed price for this exact outcome — not an estimate, not a “starting at.”
Acceptance criteria
The checklist this sample was built against
Every criterion below is part of a real order for this outcome, and every one is checked before it is signed off — but a demonstration page can only show you some of them, so we have marked which is which.
Demonstrated on this page
You can see the evidence for these right here, without taking our word for it.
- Five emails built in your ESP matching the approved outlines
- Unsubscribe link present in every email
Verified when your order ships
These are checked against the delivered work — a deploy on your domain, a test send that lands, an export file, a scan or a score — so a sample page cannot prove them.
- Triggers fire on the approved timing
- Clean render in Gmail, Outlook, and mobile preview
- Every link resolves and carries UTM tags
- Test send delivered to your inbox
- Every image is supplied by you or covered by a documented commercial license, with source and license listed at delivery, and no recognizable face appears without a model release
Demonstration project for a fictional business. Stonebridge Fitness isn’t a real company, and this isn’t a past client result — it’s a real deliverable, built by our real process, to show exactly what an order for Welcome Sequence — 5 Emails arrives as.
AI-drafted, senior-reviewed and signed off — the same process your order gets.